Roger Entner

Founder, Recon Analytics Inc.

Roger Entner is the Founder and Lead Analyst of Recon Analytics. 

He is known around the globe as one of the most respected telecom experts. Over the last decade he has been frequently quoted by the world’s most prestigious media outlets, such as the Wall Street Journal, the New York Times, USA Today, Financial Times, ABC, CBS, NBC, Fox, CNBC, NPR, PBS, and CNN. In the last year alone, he was referenced more than 2,000 times. In addition, Roger’s research has been cited in six Annual Mobile Wireless Competition Reports to Congress, making him one of the most quoted analysts in the history of these highly influential reports. His research around wireless spectrum has been cited by the White House’s Council of Economic Advisers. Among his influential work over the last two decades, Roger has written four reports for CTIA documenting the increasing impact of the wireless industry on the US economy. Roger has a weekly video show with Wireless Week, and is a regular contributor to Fierce Wireless as well as commentator on RCR Wireless News’ video shows, where he analyses and comments about customer and industry trends in the connected world. At age 45, Heriot-Watt University bestowed on him an Honorary Doctorate of Science for his contributions to the advancements in research of the telecommunications market making him one of the youngest Heriot-Watt University graduates to receive this honor.

Roger’s main focus is the competitive telecom market place and how the market participants interact. He is one of the leading experts researching the wireless experience, how it influences customer behavior and how customers make choices.

Before starting Recon Analytics in January 2011, Roger was the Senior Vice President, Head of Research and Insights for the Telecom Practice of The Nielsen Company. With more than $5 billion in revenues, Nielsen is the largest consumer market research provider in the United States and around the world. Nielsen is also the largest market research provider to the telecommunications industry. In his role at Nielsen, Roger was responsible for advancing the research and thought leadership position of Nielsen in the world of telecommunications. In particular, he led the research regarding consumer behavior and consulted with the entire range of telecommunications companies—wireless operators, wireline telecommunications providers, cable television and internet service companies, mobile device providers and software providers—on how to improve their products and services.

Before that, Roger was Senior Vice President, Communications Sector at IAG Research and was part of the senior leadership team when Nielsen acquired IAG in April 2008. At IAG he was responsible for helping telecommunications providers improve the effectiveness of their advertising expenditures. Building on IAG’s traditional strength in television advertising, Roger was involved in several successful engagements that expanded IAG’s traditional television advertising effectiveness measurement to radio, the Internet, and mobile advertising.

Prior to joining IAG Research in 2007, Roger launched the North American coverage for Ovum as Vice President, Telecom. He established the company as one of the leading telecom research providers in North America. Before joining Ovum, Roger headed the wireless carrier research group at the Yankee Group from 2001 to 2004.

From 2002 to 2003, he was a member of a 16-person SBIR/STTR Phase II Panel for the National Science Foundation. He helped direct federal research grants to innovative, high-risk projects with a significant potential for commercial viability.

At both the Yankee Group and Ovum, Roger focused on researching trends in the wireless world and advising clients on current and emerging business and consumer trends that affect the wireless world.

Previously, Roger was Strategic Marketing Manager for LCC International, which designed and built wireless networks around the world. In that role, he assessed the trends and developments in the wireless world and developed strategies to help LCC benefit from emerging opportunities. Part of his focus was understanding and determining the demand for cell sites based on coverage and capacity requirements based on customer behavior.

Roger received a Bachelor of Arts in Business Organization, from the Heriot-Watt University in Edinburgh, United Kingdom, a Master of Business Administration from the George Washington University in Washington, DC, and an Honorary Doctorate of Science from Heriot-Watt University.