The reasons for choosing a wireless carrier changes over time but then do they really change that much? New data from Nielsen shows the trends.

With the current merger between AT&T and T-Mobile underway, the reasons why and how people pick their carrier are quite significant, and the data is certainly illuminating. The most […]

A year ago in June 2010, I undertook the first endeavour to quantify the data tsunami that is challenging wireless operators. Nielsen kindly provided again the data to quantify the strength of the data tsunami.

So what has happened over the last year?

Most carriers introduced changes to their pricing plans. Tiered data pricing […]